Bachelor in English, Lipscomb University, 1969. Master of Arts in Mass Communications, Texas Tech University, 1981. Doctor of Philosophy in Communication, University Texas, Austin, 1986.
Reporter The News-Herald Newpapers, Wyandotte, Michigan, 1969, news editor, 1969—1972. Senior editor All Media Associates, Dearborn, 1973-1975. Reporter and columnist Mellus Newspapers, Lincoln Park, 1975.
Director public information Lubbock (Texas) Christian University, 1975-1977. Assistant professor Texas Tech University, Lubbock, 1979-1983. Assistant instructor University Texas, Austin, 1983-1986.
Associate professor, head department advertising Southern Methodist University, Dallas, 1986—1993, professor, 1993—2006, professor emeritus, 2006. Public Quarry Press, since 2002. Information director Texas Tech Programs Older Texas, Lubbock, 1977-1978.