Background
Falk, Edgar Alan was born on November 4, 1932 in Brooklyn. Son of Ralph P. and Lillian (Freud) Falk.
(In a new, completely revised and updated edition of his 1...)
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
http://www.amazon.com/gp/product/0735203431/?tag=2022091-20
public relations consulting executive writer
Falk, Edgar Alan was born on November 4, 1932 in Brooklyn. Son of Ralph P. and Lillian (Freud) Falk.
AB, New York University, 1954; postgraduate, New York University, 1957-1959.
Public relations assistant, Western Electric Company. New York City, 1957-1959; director public relations, Ritter, Sanford, Price & Chalek, New York City, 1959-1960; account supervisor public relations, Batten, Barton, Durstine & Osborn, New York City, 1960-1967; group director public relations, N.W. Ayer & Son, New York City, 1967-1973; vice-president, director public relations division, Cunningham & Walsh, Inc., New York City, 1973-1979; director communications, National Basketball Association, 1979-1981; president, Ed Falk Communications, New York City, since 1981. Speaker national conversations retailing organizations.
(In a new, completely revised and updated edition of his 1...)
Member Kings County Republican County Committee, 1958-1961. 1st lieutenant United States Army, 1954-1956. Lieutenant colonel Reserve retired.
Member Public Relations Society of America (recipient Silver Anvil award 1970, 71, 73), The Author's Guild, Reserve Officers Association, Retired Officers Association.