Background
Nash, Edward L. was born on November 8, 1936 in New York City. Son of Irving and Mina (Koppel) Nash.
(The man who has been called the "master strategist" of di...)
The man who has been called the "master strategist" of direct marketing now describes how and why database marketing is revolutionizing the field. Readers will learn how to develop and implement effective database marketing strategies that generate sales, avoid pitfalls, promote a positive company image, and capitalize on "golden" opportunities. Here are a wealth of techniques for: Building an in-house database, purchasing the perfect lists from other sources, and achieving the right mix of the two; Refining and maintaining a database to consistently get the biggest bang for the mailing buck; Tailoring strategic and creative approaches to the target market; Using database marketing in the packaged goods, financial services, and business-to-business areas; Increasing knowledge of database marketing terminology via the convenient glossary. All readers will benefit from this extraordinary primer on the marketing field's latest and most powerful tool!
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Nash, Edward L. was born on November 8, 1936 in New York City. Son of Irving and Mina (Koppel) Nash.
Bachelor of Arts, City College of New York, 1953.
Director advertising Crowell, Collier, Macmillan, Incorporated, New York York City, 1961-1962. Vice president marketing LaSalle Extension University, Chicago, 1962-1964. President Capitol Record Club, Inc., Los Angeles, 1964-1969.
Founder, president Nash Public, 1969-1974. Executive vice president Rapp & Collins, New York City, 1975-1982. President, chief executive officer BDO International (Barton, Durstine & Osborn) and Batten Company Direct, 1982-1986.
Owner, president Nash Direct Inc., 1986-1991. Chairman Nash, Wakeman & de Forrest, Inc., 1991-1992. Executive vice president Bozell, Jacobs, Kenyon & Eckhardt, New York City, 1992-1995.
Chief Executive Officer, managing partner Team Nash, Inc., since 1996. Lecturer in field; chairman Direct Marketing Day, New York City, 1985, International Direct Marketing Conference, 1996. Instructor New York University, since 1998, Virginia Commonwealth University, since 1998.
(The man who has been called the "master strategist" of di...)
Member Direct Marketing Association (chairman marketing council 1980-1982), New York Direct Marketing Club (Silver Apple award 1999).
Married Diana R. Kithcart, June 2, 1968. 1 child, Amelia.