Career
Organic Soul, Incorporated. was a Green sponsor of First Rate (at Lloyd's) Gore"s Greenball 2009. As a celebrity chef, Joy notably was the personal chef for Isaac Hayes. He is the creator of Go-Go Greens, a raw food vegan deli product.
Joy became a semi-regular feature on WRKS" The Isaac Hayes and Friends Show in 1997.
Subsequently becoming a live emcee during the first year of B.B. King"s Blues Club and Grill"s opening in Times Square in 2000 and debuted his signature "Go-Go Greens" at recording artist Moby"s Vegetarian eatery and teashop in New York City, Teany and was also a featured voiceover artist on singer, Mýa Harrison"s Fear of Flying (album) release of that year. His work has been featured at Green Festival and on The Wendy Williams Show.
His production credits have also included East! Entertainment Television and BravoTV. He has also been featured on Music Television. In 2009 Michael Beckwith of the 2006 film The Secret tweeted "Experience vegan chef Elijah Minister-Rah, offering delicious high VIBING dishes! In 2010 he mass produced "Go Go Greens" for wider distribution to coincide with the release of the new book, By Any Greens Necessary on May 1, 2010 written by Vegan Nutritionist author, Tracye McQuirter for Lawrence Hill Publishing. May 3, 2010 was also the opening of Organic Soul, Incorporated. first retail outlet in Union Station, Washington, District of Columbia a Vegan People’s-up retail Store, The Organic Soul America Outlet Store.
Currently. In 2012 he opened his second Vegan People’s-up retail, Organic Soul Live in Oakland Chinatown.