Background
Selame, Elinor was born on February 25, 1936 in Brooklyn. Daughter of David and Nettie (Husney) Leventer.
(With so many similar or seemingly identical corporations,...)
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
http://www.amazon.com/gp/product/0471624241/?tag=2022091-20
packaging design company executive
Selame, Elinor was born on February 25, 1936 in Brooklyn. Daughter of David and Nettie (Husney) Leventer.
Degree, Brooklyn College, 1954. Degree, Boston University, 1965. Degree, Harvard University, 1966.
Degree, Boston College, 1967.
With Selame Design, Newton Lower Falls, Massachusetts, since 1967, vice president marketing, 1974—1980, president, since 1981, Brand Equity International division, Selame Associates, since 1990. Member board overseers Executive Council Foreign Diplomacy. Member editorial board Retail Store Image, Trademark World.
Columnist Brand Marketing. Board directors Artists Foundation. Member marketing advisory council Babson College.
(With so many similar or seemingly identical corporations,...)
Member of League of Women Voters, Package Design Council International (president 1992-1994), National Speakers Association, American Marketing Association, Smaller Business Association (chairman speakers bureau 1977), Newton Art Center (president 1981-1982).
Married Joseph Selame, June 27, 1953. Children: Theodore, Robert, Nadine.