Background
Deckinger, Elliott Lawrence was born on April 17, 1917 in New York City. Son of Isaac and Mollie (Rose) Deckinger.
consultant advertising educator
Deckinger, Elliott Lawrence was born on April 17, 1917 in New York City. Son of Isaac and Mollie (Rose) Deckinger.
Bachelor of Science, New York University, 1936. Master of Science in Mathematics, New York University, 1937. Doctor of Philosophy in Business Administration, New York University, 1947.
Doctor (honorary), St. John's University, 1996.
Director marketing research, Biow Company. New York City, 1937-1956; media director, Grey Advertising, Inc., New York City, 1956-1970; international manager, Grey Advertising, Inc., New York City, 1970-1982; consultant, Grey Advertising, Inc., New York City, since 1982; professor marketing, St. John's U., Jamaica, New York, 1982-1987; distinguished professor advertising, St. John's U., Jamaica, New York, since 1987.
Member communications committee Boy Scouts American National Office, Irving, Texas, 1970-1986. Member Advertising Research Foundation (chairman 1962-1963), Market Research Council (president 1964-1965, Hall of Fame 1985), Communications Research Council (president 1953-1954), Radio-television Research Council (president 1952-1953), International Advertising Association (board directors New York chapter 1968-1973), American Marketing Association.
Married Adele Victoria Kay, June 7, 1941. Children: Matthew George, Nancy Jane.