Background
Saldaña, Elsa Antonia was born on October 13, 1950 in Brownsville. Daughter of Juan Angel and Blasita (Garza) Saldaña.
Saldaña, Elsa Antonia was born on October 13, 1950 in Brownsville. Daughter of Juan Angel and Blasita (Garza) Saldaña.
Doctorate.Juan Angel and Blasita (Garza) South. Media planner Compton Advertising, New York City, 1977-1978. Senior media planner Grey Advertising, New York City, 1978-1979.
Supervisor Young & Rubicam, New York City, 1979-1983. Associate media director Young & Rubicam/Dentsu, Los Angeles, 1983-1985.
Associate media director, vice president McCann-Erickson, Los Angeles, 1985-1987.
Cons.media planning and buying consultant, Los Angeles, 1987-1988. Media planning supervisor, Hispanic specialist GSD&M, Incorporated., Austin, Texas, 1988-1989. Hispanic media consultant, Los Angeles, 1989-1990.
Media director, vice president Mendoza, Dillon & Asociados, Incorporated., Newport Beach, California, 1990.
Media planner Compton Advertising, New York City, 1977—1978. Senior media planner Grey Advertising, 1978—1979. Supervisor Young & Rubicam, 1979—1983.
Associate media director Young & Rubicam/Dentsu, Los Angeles, 1983—1985. Associate media director, vice president McCann-Erickson, 1985—1987. Consultant media planning and buying, 1987—1988.
Media planning supervisor, hispanic specialist GSD&M, Inc., Austin, Texas, 1988—1989. Hispanic media consultant Los Angeles, 1989—1990. Media director, vice president Mendoza, Dillon & Asociados, Inc., Newport Beach, since 1990.
Member of National Association of Female Executives, Women in Communications.
Married Nasrat Arif Raouf.