Background
Yucel was born as the son of a screenwriter mother and a film director father. While his father was working for the British Broadcasting Corporation at the time, he began elementary school in London.
Advertising and graphic designer
Yucel was born as the son of a screenwriter mother and a film director father. While his father was working for the British Broadcasting Corporation at the time, he began elementary school in London.
After returning to Turkey, he continued his education and graduated from Hacettepe University.
He specialized in motion picture advertising as well as country and city branding. Those years influenced him to follow the path of a designer. He subsequently received a master"s degree in Art, Design and Architecture from Bilkent University.
He also began his professional career during those formative years, representing his country in international exhibitions, poster biennials, following with two "Designer of the Year" awards in the field of graphic design.
In 1996, he moved to New York where he quickly established himself as a talented designer of corporate brands, posters for Broadway plays, and especially website designs during the infancy of the internet. Through a headhunter, he joined one of Hollywood"s powerhouse entertainment advertising agencies and moved to Los Angeles in 1999.
As a senior art director, he created campaigns for several top feature films for Hollywood"s major studios as well as designed other, highly visible domestic and international projects. In 2001, he launched "Iconisus Visual Communication Design" with his partner, an agency providing visual design, advertising, and branding services across a full spectrum of print, motion, interactive and other media.
Under the umbrella of four different companies, he and his team promote a culture of creative exchange across different platforms.
TFC lobbies to promote the Turkish film industry in the United States. Council"s bill preparation efforts led the Turkish parliament to pass incentives, attracting foreign filmmakers to use Turkey as a location (The International, starring Clive Owen and Naomi Watts, shot by Sony Pictures in Istanbul, Turkey being one of them). With the new incentive law, Turkey joined the list of preferred countries. Concurrently, Yucel is developing several film projects.
40 is the first film of his career as producer.
In 2009, he and his team have been awarded the "Designer of the Year " title by International Design Most recently, the United Nations World Tourism Organisation has deemed his campaign for Turkish Tourism as the best "country advertising" in Europe.
He was a member of the jury at the 2007 Antalya International Film Festival, and the 2008 Lucie (awarded in the field of international photography).