Career
He is commonly regarded as one of the most prominent figures in Swedish football history. Persson was chairman of the club for 37 years between 1937 and 1974. He earned his nickname Hövdingen—"the chief"—because of the success the club enjoyed while under his leadership.
In 1944, Persson led Malmö FF to the first Swedish championship in the history of the club
He would lead the club to another 9 victories in Allsvenskan as well as 8 Swedish Cup titles. At the yearly members meeting in 1974, he announced that he would be stepping down as chairman after the season, his successor would be Hans Cavalli-Björkman.
Four years later in 1979, Malmö FF reached the final of the European Cup (The predecessor to Union of European Football Associations Champions League). The club lost 1-0 to Nottingham Forest but the final is still regarded as the brightest moment of the clubs history, Something which some argue would have been impossible if it hadn"t been for Persson.
When he was elected chairman in 1937, the club was playing in the second division in Sweden, when he left the club in the late 1970s the club was the dominating club in Swedish football and a consistent competitor in Europe.
Today, Persson is regarded as the most important person in Malmö FF"s history. During World World War II, Persson was a part of organisations that helped Jewish people escape the Nazi occupation of Denmark.