Background
Norberg, Eric Gunnar was born on March 1, 1943 in Carmel, California, United States. Son of Nils Gunnar and Barbara Drew Norberg.
(A practical handbook for programming directors, this guid...)
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
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Norberg, Eric Gunnar was born on March 1, 1943 in Carmel, California, United States. Son of Nils Gunnar and Barbara Drew Norberg.
Bachelor in English Writing, Pomona College, 1964. Newsman Station KXOA, Sacramento, 1967-1968. Program director Station KMBY, Monterey, California, 1968-1972.
Assistant program director Station KMPC, Los Angeles, 1972-1975.
Program director Station KEX, Portland, Oregon, 1975-1979. Weekly columnist The Gavin Report, San Francisco, 1978-1996.
Vice president Consolidated Communications Consultant, Louisiana Crescenta, California, 1980. General manager, program director Station KWIP, Dallas and Salem, Oregon, 1981-1986.
Editor, public Adult Contemporary Music Research Letter, 1984.
Program director Station KPNW-Department of Administration and Management-FM, Eugene and Springfield, Oregon, 1987-1989. Instructor broadcasting Portland Community College, 1976-1982, Mount Hood Community College, Gresham, Oregon, 1983-1987, 96, Broadcast Professionals, Portland, 1986-1996. Radio, television, print talent Erhart Talent, Portland, 1985.
Newsman Station KXOA, Sacramento, 1967—1968. Program director Station KMBY, Monterey, 1968—1972, Station KEX, Portland, Oregon, 1975—1979. Assistant program director Station KMPC, Los Angeles, 1972—1975.
Weekly columnist The Gavin Report, San Francisco, 1978—1996. Vice president Consolidated Communications Consultant, La Crescenta, since 1980. General manager, program director Station KWIP, Dallas, Salem, Oregon, 1981—1986.
Editor, public Adult Contemporary Music Research Letter, since 1984. Program director Station KPNW-AM-FM, Eugene, Springfield, Oregon, 1987—1989. Instructor broadcasting Portland Community College, 1976—1982, Mount Hood Community College, Gresham, Oregon, 1983—1987, Gresham, since 1996, Broadcast Professionals, Portland, 1986—1996.
Radio, television, print talent Erhart Talent, Portland, since 1985.
(A practical handbook for programming directors, this guid...)
Board directors Dallas Arts Communications, 1983—1985, Sellwood-Moreland District Improvement League, Portland, since 1997. Member of Rotary (secretary 1983-1984).
Married Jane Alice Kenney, March 9, 1980.