Doctor of Philosophy, University Tampere, 1997.
Research fellow, projects popular culture, theoretical studies public image, reputation Academy Finland, 1988—1994, researcher, information research program I, II, 1994—2000. Accountant professor, media studies University Tampere, 2000—2001, 2006, senior academy assistant, Licentiate's program, digital communication, 2002—2005. Professor, information studies, communication University Oulu, Finland, since 2008.
Member of Finnish Association Science Editors and Journalists, Ministry Education and Culture, Committee Public Communication.
Married; 3 children.