He is famous as a maker of art tiles and as a leader in the American Arts and Crafts Movement. Batchelder came to Pasadena, California, in the early 1900s to teach, and became director of the art department at Throop Polytechnic Institute, the predecessor of the California Institute of Technology. His life took a turn in 1909 when, behind his house overlooking the Arroyo Seco, he built a kiln and entered the business of creating hand-crafted art tiles.
The tiles were hugely popular, and by the 1920s, Batchelder’s tiles could be found in homes and buildings across the United States.
Batchelder’s prominence in Southern California"s art community included his involvement in the founding of the Pasadena Art Institute and his membership in the Pasadena Society of Artists. Batchelder was also the third Chairman of the Board of Directors for the Pasadena Playhouse, to which he contributed an original tile fireplace and fountain (recently restored).
Batchelder architectural tiles met with great success, and the company moved twice, expanding each time. Its tiles appear on the walls and floors of many New York City apartment house lobbies, and can be found in shops, restaurants, swimming pools and hotels throughout the United States.
One of Batchelder"s last and largest projects was the Hershey Hotel in Hershey, Pennsylvania, built by the famous chocolate manufacturer in 1930, in order to give jobs to many local residents who would otherwise have been unemployed during the Depression.
Batchelder tiles appeared on the walls, floors and stair risers of a dazzling fountain room, complete with central pool and a mezzanine level Unfortunately, Batchelder"s company, which had employed 150 men at its peak, was forced out business by the Depression in 1932. Although Batchelder continued to make pottery in a small shop in Pasadena until the early 1950s.
In addition to the Batchelder Tile Company, there were numerous other California tile manufacturers.
The abundant local clays, inexpensive fuel and power and cheap labour were all factors that contributed to an active tile industry, while the rapidly growing population led to a continual demand for new buildings. Moreover, the most popular local architectural styles, such as Spanish, Mediterranean and Colonial Revival, use large amounts of tile.
One of Batchelder"s famous earliest commissions became Los Angeles Historical-Cultural Monument Number. 137: a Dutch-themed Chocolate Shop.
The cocoa-brown walls were crowned with tiles of Dutch maidens wooden clogs and windmills.
"lieutenant"s certainly one of the most beautiful and extravagant tile interiors in Los Angeles or anywhere," said Ken Bernstein, manager of the city" General’ s Office of Historic Resources. "lieutenant"s a remarkable example of the use of ceramic tile and a preeminent example of Batchelder"s work."
The Batchelder House built in Pasadena, California, in the early 1900s, and where he set up his first kiln, is listed on the National Register of Historic Places. The current resident, Doctor Robert Winter, wrote the definitive Batchelder history, "Batchelder Tilemaker" (Balcony Press, 1999, 112 pp, ).
Although the house is not open to the public, some Batchelder tiles, stamped with heraldic animals and figures, may be found on the walkway in front of the dwelling.
Batcherlder wrote two books on tile design: "The Principal of Design," (1901). "Design in Theory and Practice," (1911).