Background
Dichter, Ernest was born on August 14, 1907 in Vienna, Austria. Son of William and Mathilde (Schneider) Dichter. came to the United States, 1938.
(This scarce antiquarian book is a facsimile reprint of th...)
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
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(2012 Reprint of 1960 Edition. Exact facsimile of the orig...)
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. According to a New York Times article in 1998, he "was the first to coin the term focus group and to stress the importance of image and persuasion in advertising". Pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- Pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.
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marketing educator consulting psychologist
Dichter, Ernest was born on August 14, 1907 in Vienna, Austria. Son of William and Mathilde (Schneider) Dichter. came to the United States, 1938.
Doctor of Philosophy, University Vienna, 1934. Licenciés es lettres, Sorbonne, Paris, 1935.
Director research J. Stirling Getchell, Inc. (advertising agency), New York City, 1939-1943. Consultant psychologist on programs Columbia Broadcasting System, 1943-1945.
President Ernest Dichter Motivations, Inc., Peekskill, New York, 1945-1991. Consultant psychologist Dichter Institute International, Ltd., 1990-1991. Professor marketing Nova University, Fort Lauderdale, Florida, 1972-1973.
(By Ernest Dichter, a leading authority in the field, gath...)
(FOURTH PRINTING Published by McGraw-Hill Book Company, Ne...)
(This scarce antiquarian book is a facsimile reprint of th...)
(This scarce antiquarian book is a facsimile reprint of th...)
(This Book is in Good Condition. Used Copy With Light Amou...)
(2012 Reprint of 1960 Edition. Exact facsimile of the orig...)
Member American Psychological Association, American Marketing Association (Hall of Fame 1985).
Married Hedy Langfelder, July 17, 1935. Children— Thomas William, Susan Jane.