Background
Heath, Ernie Thomas was born on January 22, 1952 in Fort Beaufort, Cape Province, South Africa. Son of Willem Adries and Vera Magdalene (Moss) Heath.
(The global significance of tourism as an economic, enviro...)
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
http://www.amazon.com/gp/product/0471540676/?tag=2022091-20
Heath, Ernie Thomas was born on January 22, 1952 in Fort Beaufort, Cape Province, South Africa. Son of Willem Adries and Vera Magdalene (Moss) Heath.
BCom, University Stellenbosch, 1975. BCom with honors, University Stellenbosch, 1977. Master of Commerce with honors, University Fort Hare, Alice, 1981.
DCom, University Port Elizabeth, 1987.
Business economics lecturer University Fort Hare, 1977-1983. Senior lecturer University Port Elizabeth, 1983-1989, chief researcher Institute for Planning Research, 1988-1989, professor, director, 1990. Chief director, deputy executive director South African Tourism Board, 1990-1995.
Professor, head department tourism management University Pretoria, since 1996, director Center for Afrikatourism, since 1999. Member technical review team WTTC, 1998. Presenter in field.
(The global significance of tourism as an economic, enviro...)
Founding trustee Open Africa Initiative, Cape Town, 1983. Fellow Institute for Marketing Management (honorary vice president 1999). Member Indian Ocean Tourism Organization (specialist strategic advisor since 1999, executive board directors 1994-1999, Chairman's Merit award 1999), Tourism Society Britain, Travel and Tourism Research Association.
Married Elize Steyn, December 3, 1977. Children: Johan, Eric, Erwil.