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Eugene Secunda Edit Profile

educator , marketing professional

Eugene Secunda, American marketing professional, educator. Member Greenwich Village Trust; Member of National Academy of Television Arts and Sciences, American Marketing Association, Municipal Arts Society, American Academy Advertising, International Advertising Association, International Communications Association, Greenwich Village Preservation Society, Society of Silorians.

Background

Secunda, Eugene was born on June 15, 1934 in Brooklyn. Son of Sholom and Betty (Almer) Secunda.

Education

Commercial degree, New York Institute Photography, 1955. Bachelor of Science, New York University School Business, 1956. Master of Science, Boston University, 1962.

Doctor of Philosophy, New York University, 1988.

Career

News editor Station-WBMS, Boston, 1956-1957. Reporter New London (Connecticut) Daily Day, 1958-1959. Publicist various Broadway shows, 1959-1962.

Senior publicist 20th Century Fox Film Corporation, New York City, 1962-1965. With J. Walter Thompson Company, 1965-1973, director corporation public affairs, 1974-1978, senior vice president, director entertainment group, 1978—1980, director entertainment division, 1978-1980. Senior vice president, director communications services Northwest Ayer International, 1980-1982.

President Barnum/Secunda Associates, 1982-1985, Secunda Marketing Communications, New York City, 1985—2005. Adjunct professor media studies New York University, New York City, 1972—2003, professor marketing and advertising Graduate School Business, 1985—1988, professor marketing, 1993—1996, adjunct professor marketing and media studies, since 1996. Professor marketing and advertising Baruch College City University of New York, 1988—1993.

Professor marketing Adelphi University, Garden City, New York, 1993—1996. Guest lecturer Federal Bureau of Investigation Academy, Columbia University, University of California at Los Angeles. Fulbright scholar University Ljubljana, Slovenia, since 2006.

With United States Army Reserve, 1957-1963.

Works

  • Other Work

    • Contributor articles to professional journals. Author: The Story of Vibra Type, Selling War in America from the Spanish American War to the Global War on Terror.

Membership

Member Greenwich Village Trust. Member of National Academy of Television Arts and Sciences, American Marketing Association, Municipal Arts Society, American Academy Advertising, International Advertising Association, International Communications Association, Greenwich Village Preservation Society, Society of Silorians.

Connections

Married Shirley Carol Frummer, September 23, 1961. Children: Ruthanne, Andrew.

father:
Sholom Secunda

mother:
Betty (Almer) Secunda

spouse:
Shirley Carol Frummer

child:
Ruthanne Secunda

child:
Andrew Secunda