Background
Eugene Selvage was born in Eureka, California on August 26, 1896. He was the son of Thomas H. Selvage, a Republican California State Senator and Luna M. Shattuck Selvage.
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Eugene Selvage
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The General Brewing Company was incorporated in California in 1933 and headquartered in San Francisco. General Brewing became the in 1948 and began building and acquiring new breweries throughout the Western States. In 1961, Selvage retired as Chief Executive Officer, but was retained to serve as Chairman of the Board.
Selvage served as President of the California Brewers Association.
An avid golfer and fan, Selvage believed that the San Francisco Bay Area should play a major role in professional golf. He sponsored the via his company throughout the 1960s, until the tournament disbanded in 1969.
In fact, Archer received his nickname "Golfing Cowboy" as a result of a summer job in his youth spent at Selvage"s Lucky Hereford Ranch.
Achievements
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Selvage was an avid sportsman, and achieved amateur standing in skeet-shooting and golfing. Selvage was the founder and owner of the General Brewing Company, which produced Lucky Lager. Under Selvage"s leadership as owner and Chief Executive Officer, Lucky Lager achieved phenomenal growth in the 1950s, and for more than a decade Lucky Lager beer was the sales leader in the entire W. Selvage was a founder of the Selvage was close friends and an early sponsor of Masters Champion George Archer.
