Bachelor of Science, Yonsei University, Seoul, Republic of Korea, 1991. Master of Science, Virginia Tech, Blacksburg, 1993. Doctor of Philosophy, Virginia Tech, Blacksburg, 1995.
Professor, fashion marketing Yonsei University, since 2001. Conference committee chair Global Marketing Conference, Shanghai, 2006—2008, conference organizing committee chair Tokyo, since 2009. President Korean Academy Marketing Science, Seoul, since 2008.
Guest editor, fashion marketing luxury brands Journal Business Research, London, since 2009, guest editor, global research cooperation marketing, since 2009. Editor-in-chief Journal Global Fashion Marketing Management, Seoul, since 2010. Guest editor International Journal Advertising, Oxfordshire, England, since 2010.
Advisory business consultant Samsung Data Systems, Seoul, 1995—1997. Invited speaker VICS, Chicago, 1996. Advisory consultant SeJung, Pusan, 1999—2000.
Visiting professor Carnegie Mellon University, Pittsburgh, 1998, Villanova University, Pennsylvania, 2007, University Vienna, 2007. Guest editor Clothing & Textiles Research Journal, Citrus Heights, California, 2006—2009, Psychology & Marketing, Bognor Regis, 2007—2009. Guest speaker, luxury marketing École Supérieure des Sciences Économiques et Commerciales, France, 2008.
Member of International Journal Advertising (editorial board member since 2009), American Automobile Association since 2008, International Textile & Apparel Association (board member since 2009, Honorary Mention Competition award 1993), Korean Academy Marketing Science (president since 2008).