Background
Ehrlich, Evelyn Joan was born on June 13, 1950 in Pittsburgh. Daughter of Fritz J. and Liesel (Levi) Ehrlich.
(The financial industry is under constant pressure to impr...)
The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. The Financial Services Marketing Handbook gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed. These case studies are integrated into a review of the keystones of marketing strategy—segmentation, positioning, branding, situational analysis, and tactical planning—all leading to a step-by-step overview on constructing a market plan. A chapter is devoted to each of the specific tools of the marketer, from advertising, public relations, personal selling, and sponsorships, to the Internet, event marketing, customer relationship management, and much more. The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions.
http://www.amazon.com/gp/product/1576601560/?tag=2022091-20
(Overview "Anyone in the financial industry can benefit fr...)
Overview "Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed." The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive.
http://www.amazon.com/gp/product/B001K0UU3G/?tag=2022091-20
(The roadmap to success for financial professionals using ...)
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions segmentation, positioning, brand building, situational analyses, and tactical planning as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox from advertising and public relations to social media and mobile marketing. * Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales * Packed with new information on landing pages, email success factors, and smartphone apps * Demonstrates how behavioral economics affect marketing strategy * Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
http://www.amazon.com/gp/product/1118065719/?tag=2022091-20
( From 1940 to 1944 the French cinema thrived both econom...)
From 1940 to 1944 the French cinema thrived both economically and artistically under the Nazi occupation. Despite the harsh and grim conditions of defeat, the French film industry produced many good films and a few enduring classics, including Carne's Children of Paradise, one of the most beloved of all French films. Cinema of Paradox reveals, for the first time in English, the difficult course of French filmmaking from the declaration of war in 1939 through four years of misery to France's liberation in 1944. Evelyn Ehrlich examines the conditions of filmmaking as they reflected the larger political, cultural, and social context within occupied France. And, using previously unexamined German documents, she also looks at the French film business from the occupier's perspective, showing how the Nazis actually encouraged the French to maintain their high cinematic standards to achieve German economic and propaganda goals. Cinema of Paradox goes beyond the old cliches about resistance films versus collaborationist films and in doing so is very much in line with new sophisticated methods of viewing the French experience in World War II. The book is filled with the famous names of the French cinema: performers such as Jean-Louis Barrault, Simone Signoret, and Harry Baur; directors including Bresson, Carne, and Clouzot; and the films themselves, including Les Dames du Bois de Boulogne and Le Corbeau. Based on interviews with French filmmakers of the period and on considerable research into French and German sources, Cinema of Paradox will be of interest not only to film historians but to those interested in the history of modern French and Jewish studies as well. (Stanley Kauffman)
http://www.amazon.com/gp/product/0231059264/?tag=2022091-20
Ehrlich, Evelyn Joan was born on June 13, 1950 in Pittsburgh. Daughter of Fritz J. and Liesel (Levi) Ehrlich.
Bachelor, Barnard College, 1972. Master of Science, Columbia University, 1976. Doctor of Philosophy, New York University, 1982.
Assistant professor communications and film, U. Vermont, Burlington, 1980-1981; assistant professor communications and film, New York University, New York City, 1983-1984; assistant professor communications and film, Baruch College/CUNY, New York City, 1985-1988; president, European Commission Communications, New York City, since 1982. Consultant in field; speaker at professional meetings.
(The roadmap to success for financial professionals using ...)
(Overview "Anyone in the financial industry can benefit fr...)
(The financial industry is under constant pressure to impr...)
( From 1940 to 1944 the French cinema thrived both econom...)
Member of advisory board Chamber Music Society Lincoln Center, Starfish Prodns. Member NAFE, Finance Womens Association (board directors 1992-1994), American Marketing Association, Bank Marketing Association, American Womens Economics Development Association.