Background
Zaballa, Fidela Z. was born on April 24, 1925 in Pagsanjan, Laguna, Philippines. Daughter of Eriberto Almalel and Placida Cabardo (Zalameda) Zaballa.
Zaballa, Fidela Z. was born on April 24, 1925 in Pagsanjan, Laguna, Philippines. Daughter of Eriberto Almalel and Placida Cabardo (Zalameda) Zaballa.
Bachelor, Centro Escolar University, Manila, 1954. Master of Business Administration, University Denver, 1958.
Senior statistician, United States Air Force, Clark Field/Pampanga, Philippines, 1949-1956;
statistician, United Nations, New York City, 1957;
statistician, Republic Flour Mills, Metro Manila, 1958-1959;
marketing services manager, Colgate Palmolive Philippines, Metro Manila, 1959-1974;
executive vice president, Visual Impact, Metro Manila, 1976-1977;
Chairman, Board Of Directors, president, Feedback, Inc., Metro Manila, since 1974. Chairman panel of judges for outstanding salesman of the Philippines, Sales and Marketing Executives International, Manila, 1976-1995. Professorial lecturer Ateneo Graduate School Business, Manila, 1958-1991.
Marketing consultant Colgate-Palmolive Japan, Tokyo, 1963-1964.
Campaign consultant for city councilor, Barangay. Council, chairman Liberal Party of Philippines, Quezon City, 1995, 97. Benefactor Philippines Catholic Lay Mission Program, 1990-1997.
Donor United Nations International Children’s Emergency Fund/Samaritan Fund, Makati, Philippines, 1996-1997. Research fellow environmental livelihood programs, Philippine Institute of Alternate Futures, Manila, 1990-1994. Member American Marketing Association (premier executive, Plaque of Recognition 1994), Association of Marketing Educators (Plaque of Appreciation 1994), Marketing and Opinion Research Society of Philippines (founding president, board directors since 1977, Plaque of Appreciation 1995).