Background
Evans, Franklin Bachelder was born on February 9, 1922 in Chicago, Illinois, United States. Son of Franklin B. and Arline (Brown) Evans.
Evans, Franklin Bachelder was born on February 9, 1922 in Chicago, Illinois, United States. Son of Franklin B. and Arline (Brown) Evans.
A.A., University of Chicago, 1941; Bachelor of Arts, University of Chicago, 1943; Master of Business Administration, University of Chicago, 1954; Doctor of Philosophy, University Chicago, 1959.
Assistant professor marketing, University of Chicago, 1957-1964; professor marketing, U. Hawaii, 1964-1969; professor advertising, Northwestern University, 1969-1980; professor emeritus, Northwestern University, since 1981. Consultant to business and industry. Researcher on consumer motivation.
Served with Army of the United States, 1943-1945, China, Burma, India Theatre of Operations.
Married Barbara V. Both, September 16, 1943. Children: Mary A., Amy B., Geoffrey B., Christopher G.