Background
Root, Franklin Russell was born on January 30, 1923 in Hartford, Connecticut, United States. Son of Albert Edward and Marie Rose (Benard) Root.
(Sage Advice on Going Global Root's perspective is extr...)
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
http://www.amazon.com/gp/product/0787945714/?tag=2022091-20
(Title International trade & investment Thomson Executive ...)
Title International trade & investment Thomson Executive Press Series Author Franklin R. Root Edition 5 Publisher South-Western Pub. Co., 1984 ISBN 0538086106, 9780538086103 Length 543 pages Subjects Business & Economics › International › General
http://www.amazon.com/gp/product/B000S5ZOTE/?tag=2022091-20
Root, Franklin Russell was born on January 30, 1923 in Hartford, Connecticut, United States. Son of Albert Edward and Marie Rose (Benard) Root.
Bachelor of Science, Trinity College, 1947; Master of Business Administration, Wharton School, 1948; Doctor of Philosophy, University of Pennsylvania, 1951.
Instructor Wharton School, University of Pennsylvania, Philadelphia, 1948-1950; from associate to full professor business Wharton School, University of Pennsylvania, 1956-1993; assistant professor, U. maryland., College Park, 1951-1955; research economist, United Nations, New York City, summer 1949, 50; Fulbright professor, Copenhagen School Economics and Business Administration, Denmark, 1963-1964; professor, Naval War College, Newport, Rhode Island, 1967-1968; regional advisory, United Nations, Santiago, Chile, 1970.
(Sage Advice on Going Global Root's perspective is extr...)
(Title International trade & investment Thomson Executive ...)
(A guide to entering foreign markets. Advice on deciding w...)
(Will be shipped from US. Brand new copy.)
Corporal Army of the United States, 1943-1946. Fellow Academy International Business (president 1981-1983). Member International Trade and Finance Association (president 1991), Phi Beta Kappa.
Married Liliane Anny Weissbrod, February 2, 1951 (deceased 1975). Children: Michele, Peter, Valerie, Allan, Jonathan. Married Joyce Elinor Halfen, August 1, 1976.