Career
Mogubgub"s style is quick, staccato, jump-cut—an assemblage of cartoons and photographs that flash across the screen fast enough to be almost subliminal advertising. He was given the slogan "Have you ever heard anyone say "no" to a Life Saver?" by the Beech-Nut people and made a popular commercial. A follow-up survey reported that the public recalled it more often than straight ads.
"You have to grab them," says an ad-agency vice president
"That"s popular technique. We have a young audience with whom we have to establish a rapport."
Quoting from a Newsweek Special Report, April 25, 1966, entitled "The Story of People’s!":
"Mogubgub"s style is quick, staccato, jump-cut—an assemblage of cartoons and photographs that flash across the screen fast enough to be almost subliminal advertising.
Among his clients are Ford, Coca-Cola and Life Savers. Mogubgub says he chooses his subject matter from "American objects which stick out from the clichés you get drilled into you in school." He was given the slogan "Have you ever heard anyone say "no" to a Life Saver?" by the Beech-Nut people and made a popular commercial.
A follow-up survey reported that the public recalled it more often than straight ads."
Another quote from Fred Mogubgub"s obituary in the New York Times, March 11, 1989:
"Fred Mogubgub, an artist and animator, died of bone cancer on Thursday at his home in Cliffside Park, New Jersey He was 61 years old.
"Mr. Mogubgub created many animated films, television shows and advertising campaigns, and several of his movies are in the collection of the Museum of Modern Artist He was known in the 1960s for his innovative fast-cut style and such offbeat commercials and films as Enter Hamlet and The Day I Met Zet."
"One of Mr.
Mogubgub"s best-known People’s artworks was a huge sign erected in midtown Manhattan in 1965 that read, Why Doesn"t Someone Give Mogubgub Limited.
Two Million Dollars to Make a Movie?.
