Background
Poppe, Fred Christoph was born on December 26, 1923 in Brooklyn. Son of Fred G. and Laura (Funk) Poppe.
(Winner of the prestigious G. D. Crain Award, elected to t...)
Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.
http://www.amazon.com/gp/product/0471571725/?tag=2022091-20
(Back of book: "Every business person has a client: someon...)
Back of book: "Every business person has a client: someone to keep happy if you want to keep his or her business. ..."
http://www.amazon.com/gp/product/0060915218/?tag=2022091-20
(Winner of the prestigious G. D. Crain Award, elected to t...)
Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.
http://www.amazon.com/gp/product/0442272464/?tag=2022091-20
Poppe, Fred Christoph was born on December 26, 1923 in Brooklyn. Son of Fred G. and Laura (Funk) Poppe.
Student, Admiral Farragut Academy, Toms River, New Jersey, 1940-1941; student, Brooklyn Polytechnic Institute, 1941-1942; AB, Princeton University, 1948.
Copywriter, Fuller & Smith & Ross, Inc., New York City, 1948-1951; advertising manager, Yale & Towne Manufacturing Company, 1951-1953; group account supervisor, G.M. Basford Company. New York City, 1953-1959; manager account development, Donahue & Coe, Inc., New York City, 1959-1960; executive vice president, Tennessee Palmer, Inc., New York City, 1960-1963; president, Complan, Inc., New York City, 1963-1974; chairman, Poppe Tepon Inc., 1974-1986; president, chairman emeritus, Poppe Tyson Inc., New York City, 1986-1996. Board directors Inter-Ad Ltd., Skills Unlimited Inc.
(Back of book: "Every business person has a client: someon...)
(Winner of the prestigious G. D. Crain Award, elected to t...)
(Winner of the prestigious G. D. Crain Award, elected to t...)
Served with United States Naval Reserve, 1941-1946. Member Business/Marketing Association (past president, G.C. Crain award, Advertising Hall of Fame 1981, Communicator of Year 1983), Great South Bay Yacht Racing Association, Princeton Club (New York City), Stuart Yacht and Country Club (Florida), Elm Club (Princeton, New Jersey), Southward Ho Country Club (Bay Shore, New York ), Magoun Landing Yacht Club (West Islip, New York ).
Married Inez Hanssen, October 2, 1952. Children: Steven Hammond, Ellen Jane.
