Log In

Frederic Marshall Peirce

insurance company executive

Frederic Marshall Peirce, American insurance company executive. Member president’s council St. Saint Louis University; Member Newcomen Society North America, Life Underwriters Association St. Louis.


Peirce, Frederic Marshall was born on January 23, 1910 in Cambridge, Massachusetts, United States. Son of Edwin W. and Frances (Quick) Peirce.


Student of University Omaha. 1927-1929.


Cashier, agent, supervisor Nebraska general agency John Hancock Mutual Life Insurance Company, Omaha, 1937-1940. Assistant secretary Capitol Life Insurance Company of Denver 1944-1945, assistant secretary, assistant treasurer, 1945-1947. Senior management consultant Life Insurance Agency Management Association, Hartford, Connecticut, 1947, assistant director charge company consultations, 1948, associate director company relations div., 1949-1953, assistant to managing director, 1954-1956, director institutional relations, 1956, managing director, 1956-1958.

President General American Life Insurance Company, St. Louis. 1958-1969, chief exec, officer, 1965-1973, Chairman of the Board, 1969-1974, chairman of the executive committee, 1973-1974, also director. Chairman of the Board, federal research agent Federal Reserve Bank of St. Louis, 8th Federal Reserve District, 1966-1974.

Director Anheuser-Busch, Inc., Alton Box Board Company, McDonnell-Douglas Corporation Vice president, member Executive Board St. Louis area council Boy Scouts American. President Civic Progress, Inc., 1967-1969. Metropolitan chairman National Alliance of Businessmen, 1968.


  • Contributing author Life and Health Insurance Handbook, 1964. Life Insurance Sales Management Handbook, 1971.


Member president’s council St. Saint Louis University. Member Newcomen Society North America, Life Underwriters Association St. Louis. Clubs: Bellerive Country, Noonday, Ambassador, Missouri Athletic, Advertising, Round Table, Bogey, Racquet, Media, St. Louis, Stadium (St. Louis).


Married Virginia Jay, May 13, 1933. Children: Barbara (Mistress.

Edwin W. Peirce

Frances (Quick) Peirce

Virginia Jay

Barbara (Mrs Peirce