Background
Maytag is the great-grandson of Maytag Corporation founder Frederick Louis Maytag I and son of Maytag Dairy Farms founder Frederick Louis Maytag World War II
- Photos
- Works
- Photos
- Works
Frederick Louis
Edit ProfileEducation
Stanford University; Deerfield Academy.
Career
He is also the owner of York Creek Vineyards in Saint Helena, California. His revival of Anchor Steam beer inspired many other brewers to follow, and he is often considered the father of modern microbreweries. He is a graduate of Deerfield Academy (1955) and Stanford University (1959).
In its April 2005 article "26 Most Fascinating Entrepreneurs", Incorporated. magazine named Maytag seventh-most fascinating "for setting limits".
Hearing that the was about to close and looking for something serious to do with his life, Maytag bought the company in 1965 and made it his mission. Anchor had produced characterful local beer, but it frequently became contaminated, which turned it sour, through the 1950s and into the "60s.
To revive the company, Maytag altered the recipe and the brewing process, and the beer soon surged in popularity. The brewery, once located on the upper floors of a building in what is presently San Francisco"s Design District, moved, in 1979, to a new location nearby at the base of Potrero Hill.
And, throughout the coming years, demand continued to climb.
Not wanting to sacrifice the small size of the brewery, and, in turn, the quality of the beer, Maytag helped competitors become proficient in microbrewing. This helped to ease the strain on his own company. In 2010, Maytag sold the brewery to its current owners.
Achievements
-
Born
-
Nationality
United States