Background
Webster, Frederick Elmer was born on October 22, 1937 in Auburn, New York, United States. Son of Frederick Elmer and Evelyn May (Dudden) Webster.
- Photos
- Works
- Photos
- Works
book
Market-Driven Management: How to Define, Develop, and Deliver Customer Value
(This edition will address critical changes in marketing c...)
This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
http://www.amazon.com/gp/product/0471236934/?tag=2022091-20
Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
(Combines important new academic thinking and research wit...)
Combines important new academic thinking and research with evidence of 'best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
http://www.amazon.com/gp/product/0471595764/?tag=2022091-20
Social Aspects of Marketing (Foundations of Marketing)
http://www.amazon.com/gp/product/013815449X/?tag=2022091-20
Industrial Marketing Strategy by Webster Jr., Frederick E. 3rd edition (1995) Paperback
http://www.amazon.com/gp/product/B010IKT8YA/?tag=2022091-20
Industrial Marketing Strategy, 2nd Edition
(A reader-friendly, manager?s goal-oriented guide to marke...)
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
http://www.amazon.com/gp/product/0471879584/?tag=2022091-20
Field Sales Management (Ronald Series on Marketing Management)
http://www.amazon.com/gp/product/047109224X/?tag=2022091-20
- INDUSTRIAL MARKETING STRATEGY.Second edition.ISBN:0-471-87958-4 *(Ronald Series on Marketing Management)
- Industrial Marketing Strategy by Frederick E. Webster Jr. (1995-05-01)
- Industrial Marketing Strategy (Wiley Series on Marketing Management) (Develop customer-focused, market-driven strategies for to...)
Frederick Elmer Webster
Edit ProfileEducation
AB, Dartmouth College, 1959; Master of Business Administration, Dartmouth College, 1960; Doctor of Philosophy, Stanford University, 1964; Artium Magistrum (honorary), Dartmouth College, 1974.
Career
Assistant professor marketing, Columbia University, New York City, 1964-1965; from assistant professor to professor business administration, Dartmouth College, Hanover, N.H., 1965-1979; associate dean Amos Tuck School, Dartmouth College, Hanover, 1976-1983; E.B. Osborn professor marketing, Dartmouth College, Hanover, 1979-1993; Charles Henry Jones Third Century professor management, Dartmouth College, Hanover, since 1993; visiting professor, International Management Institute, Geneva, 1970-1988; visiting professor business school, Harvard University, Boston, 1987-1989; executive director, Marketing Science Institute, Cambridge, Massachusetts, 1987-1989. Board directors Samuel Cabot, Inc., Mascoma Savings Bank, Lebanon, N.H.
Achievements
Works
book
-
Industrial Marketing Strategy, 2nd Edition
(A reader-friendly, manager?s goal-oriented guide to marke...)
-
Market-Driven Management: How to Define, Develop, and Deliver Customer Value
(This edition will address critical changes in marketing c...)
-
Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
(Combines important new academic thinking and research wit...)
-
Industrial Marketing Strategy (Wiley Series on Marketing Management)
(Develop customer-focused, market-driven strategies for to...)
- INDUSTRIAL MARKETING STRATEGY.Second edition.ISBN:0-471-87958-4 *(Ronald Series on Marketing Management)
- Industrial Marketing Strategy by Frederick E. Webster Jr. (1995-05-01)
- Social Aspects of Marketing (Foundations of Marketing)
- Industrial Marketing Strategy by Webster Jr., Frederick E. 3rd edition (1995) Paperback
- Field Sales Management (Ronald Series on Marketing Management)
-
Industrial Marketing Strategy, 2nd Edition
Membership
Trustee Alice Peck Day Memorial Hospital, Lebanon, N.H., 1970-1987, Marketing Science Institute, 1989-1994, executive director county since 1994. Board overseers Hanover Inn, N.H., 1985-1992. Firefighter Town of Hanover, since 1970, Lieutenant Etna Division, 1991.
Board directors, vice president Vermont Public Radio, 1978-1991, 92-. Member finance committee Dresden School District, Hanover, 1973-1976, chairman 1976-1977. Vestryman, treasurer St. Thomas Episcopalian Church, Hanover, 1967-1970, 76-78, 91-92.
Member missions committee Episcopalian Diocese N.H., Concord, since 1988. Member American Marketing Association (director) 1972-1974), Norford Lake Club.
Connections
Married Mary Alice Powers, December 27, 1957. Children: Lynn Marie, Mark Andrew (deceased), Lisa Annual.
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Born
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Nationality
American -
Religion
Episcopalian -
Political Party
Republican
Awards
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Gulf Oil fellow, 1959-1960, United States Steel Foundation fellow, 1961-1963, National Association Purchasing Assemblies of God Theological Seminary Doctoral fellow, 1963-1964.Gulf Oil fellow, 1959-1960, United States Steel Foundation fellow, 1961-1963, National Association Purchasing Assemblies of God Theological Seminary Doctoral fellow, 1963-1964.