Background
Gosden, Freeman F. was born on July 12, 1928 in Chicago, Illinois, United States. Son of Freeman F. and Leta (Schreiber) Gosden.
(For people who are thinking of starting a mail order busi...)
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ''how'' and the ''why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ''Man of the Year'' for 1985, and AdWeek's direct marketing columnist.
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Gosden, Freeman F. was born on July 12, 1928 in Chicago, Illinois, United States. Son of Freeman F. and Leta (Schreiber) Gosden.
Bachelor, Princeton University, 1950.
Engineer, Western Company, Midland, Texas, 1950-1954; advertising executive, Young & Rubicam, Inc., Los Angeles, 1955-1957; advertising executive, BDO International (Barton, Durstine & Osborn) and Batten Company, Los Angeles, 1958-1963; director advertising public relations, Dart Industries, Los Angeles, 1963-1969; vice president service industries group, Dart Industries, Los Angeles, 1969-1972; president, MCRB (division Dart Industries), North Hollywood president, Me-Books (division Dart Industries), Los Angeles, 1972-1976; president, Smith-Hemmings-Gosden, El Monte, California, 1976-1989; president, FCB/Direct (division Foote, Cone & Belding), San Francisco, from 1976; chairman direct marketing worldwide, FCB Communications, Inc., L. A., since 1989.
(For people who are thinking of starting a mail order busi...)
Trustee Direct Marketing Ednl. Foundation, New York City, since 1977, U. Redlands, California, 1983-1988. First lieutenant United States Army, 1951-1953.
Member Direct Mtkg. Association (vice chairman 1975-1976), Southern California Direct Mktg.Assn. (president 1979-1980).
Married Dorothy Paxton, November 28, 1953. Children: Lee, Jill.