Education
New York University.
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Gabriel Shaoolian
Edit Profilefounder Chief Executive Officer
Career
Shaoolian began his career as a graphic designer in 1995, working out of his small apartment in New York City. From there, he moved on to positions with various digital start-ups, including Zeborg, where he was head of Interactive Design from 1998 to 2000. In 2001, he started an independent career, as a freelance web designer.
Shaoolian founded in 2003 his own website development and online marketing company, under the name Gabriel Productions, later re-branded in 2005 as Blue Fountain Media.
At first, the company functioned as Shaoolian"s self-employed freelancer business. He focused on the effectiveness of brand marketing, studying user behavior, website bounce rate, individual pages performance.
Based on these observations, he created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website and on social platforms. After building a portfolio of successful projects, the effectiveness of his approach became better known and the company expanded.
Shaoolian managed to expand the company without taking loans or investment money.
Blue Fountain Media developed websites and online strategies for clients like Procter & Gamble, National Aeronautics and Space Administration, HarperCollins Publishers, American Telephone & Telegraph Company, Nike, Incorporated., The United Nations, Canon and The National Football League. Shaoolian is a regular contributor to The New York Times, Huffington Post, and Forbes on digital business topics. He is also featured in other media coverage on similar topics (like The Washington Post, Cable News Network Technical, Reuters or Bloomberg television).
