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Gabriel Werba Edit Profile

Public relations consultant

Gabriel Werba, French, American public relations consultant. Named to Public Relations Society of America-Detroit Hall of Fame, 2001.


Werba, Gabriel was born on February 28, 1930 in Paris. Came to the United States, 1941. Son of Aron and Dina (Lewin) Werba.


Bachelor in Journalism, University Texas, 1948. Postgraduate, New York University Graduate School Business, 1949. Postgraduate, New York University School Law, 1962.


Account executive Harold C. Meyers & Company, New York City, 1959-1961. Director public relations and advertising Yardney Electric Corporation, 1961-1963, 57-59. Senior associate Shiefman & Associates, Detroit, 1963-1966.

Account executive Merrill Lynch, 1966-1970. Executive vice president Shiefman Werba & Associates, 1970-1973. Senior vice president, executive vice president, president, chief operating officer Anthony M. Franco, Inc., 1973-1988.

President, chief executive officer The Werba Group, Inc. and Gabriel Werba and Associates, Inc., 1988-1994. Principal Durocher, Dixson, Werba, Limited liability company, 1994—2003. President Gabriel Werba & Associate LLC, Farmington Hills, 2004—2005, Gabriel Werba & Associates, Farmington Hills, since 2005.


  • Other Work

    • Contributor articles to professional journals.


Board directors Oakland Citizens League, Detroit, 1970-1993, Detroit Symphony Orchestra Hall, Detroit Chamber Winds, 1985-1991, The Common Ground Sanctuary, Michigan, 1989-2007, vice chairman, Bloomfield Hills, 2000-2006, advisory board, since 2007. Governance committee chair, 2005-2006, member strategic planning committee, communications committee, board directors The Attic Theatre, Detroit, 1989-1993, The Children's Center, Detroit. Member strategic planning oversight committee, chair strategic planning committee, chairman communications committee, board directors, 1989-1995, 1996-2002, 03-05, advisory board, 1995-1996, 2002-2003.

Board directors National Academy of Television Arts and Sciences, Detroit, 1993-1998, The Jewish Community Council Metropolitan Detroit, 1989-1995, 2004-2007, advisory council, since 2008, co-chair commission committee, 2006-2007, Margaret W. Montgomery Hospital, 1993-1995, advisory board 1988-1993. Board directors Lawrence P. Doss Foundation, since 2002, 1st vice-chairman, 2002-2009. Detroit Institute Arts Commission Committee, 1986-1992, exhibits committee, 1990-2001.

Member National Investor Relations Institute (founding president Michigan chapter, past director, president Detroit chapter, speaker, panelist 1969-1989), Public Relations Society of America (board directors Detroit chapter 1988-1994, president 1992-1993, past treasurer Detroit Counselors' section, Public Relations Society of America, past co-chair national section council, past national chairman finance section, member national board ethics and professional standards 2003-2006, chair national audit committee 2005-2007, speaker, panelist), Finance Analysts Society Detroit (past chairman public information committee), American Mensa (board directors 1975-1995, 2003-2005, national chairman 1979-1983), International Mensa (board directors 1975-1983, 85-95).


  • Other Interests



Married Barrie Celia Sakolsky, June 1, 1952. Children: Dean Steffen, Annmarie Alexandra Bragdon.

Aron Werba

Dina (Lewin) Werba

Barrie Celia Sakolsky

Dean Steffen Werba

Annmarie Alexandra Bragdon Werba