Background
Saad was born in 1964 in Beirut, Lebanon to a Jewish family.
Saad was born in 1964 in Beirut, Lebanon to a Jewish family.
Mathematics and Computer Science) and Master of Business Administration from McGill University, and an Master of Surgery and Doctor of Philosophy from Cornell University.
He holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption (2008–2018) and has a blog at Psychology Today titled Homo Consumericus. Early life and education His family emigrated to Montreal, Quebec, Canada in October 1975 to escape the Lebanese Civil War. He obtained a Bachelor of Science Saad"s doctoral adviser was the mathematical/cognitive psychologist and behavioural decision theorist Edward Russo.
Career and research Saad has been a professor of marketing at Concordia University since 1994.
During this time he has also held visiting professorships at Cornell University, Dartmouth College, and the University of California, Irvine. He is associate editor for the journal Evolutionary Psychology, and an advisory fellow for the Centre for Inquiry Canada.
One line of research that Saad has been exploring is how hormones affect consumers and the decisions they make. Examples of this research include how showy products affect testosterone levels, how testosterone levels affect various forms of risk-taking, and how hormones in the menstrual cycle affect buying decisions.
Another line of research has involved gift giving, including how men and women differ in why they give.
Honours and awards.