Background
Tom, Gail was born on July 18, 1952 in Rock Springs, Wyoming, United States. Daughter of Edward Young and Ruby (Wong) Tom.
(Providing the reader with access into the mind of the con...)
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
http://www.amazon.com/gp/product/0030321212/?tag=2022091-20
Tom, Gail was born on July 18, 1952 in Rock Springs, Wyoming, United States. Daughter of Edward Young and Ruby (Wong) Tom.
Bachelor, University of California, Davis, 1972; Master of Science, University of California, Davis, 1974; Doctor of Philosophy, University of California, Davis, 1978; Master of Arts, California State University, Sacramento, 1973; Master of Arts, University of California, Riverside, 1977.
Graduate teaching assistant, California State University, Sacramento, 1973; professor, California State University, Sacramento, since 1978; research assistant, University of California, Davis, 1974-1977; Adjunct Professor, University of California, Davis, since 1985. Son of the United States Bankruptcy Court, Sacramento, 1994-1995, California State Employment Development Department, Sacramento, 1992-1994, Silverado Broadcasting, Sacramento, Stockton, California, since 1995. Reviewer College Textbook Publications, since 1985.
(Providing the reader with access into the mind of the con...)
Member American Marketing Association, Association Consumer Research, Western Marketing Educators Association (board directors since 1995).
Married Calvin Tong, July 24, 1977. Children: Ryan Tom Tong, Stephanie Tom Tong.