Background
He was born in Altrincham in 1967 and attended schools in Warrington and Yeovil.
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Gavin Patterson
Edit Profilepresident chief executive of British Telecom
Education
He graduated from Emmanuel College, Cambridge with a Bachelor of Science
Career
Before joining, he worked for Telewest and Procter & Gamble. He is the president of the Advertising Association. In Chemical Engineering.
The couple have four children and now live in Surrey.
He was European head of marketing at Procter & Gamble for their Pantene line of hair products. In 2000, he joined the cable company Telewest, managing their television services.
In 2004, he moved to to be the managing director of their consumer division. He launched Vision which provided on-demand television and subsequently was responsible for their broadband offerings such as the optical fibre service, Infinity.
At, his management style was a mix of relaxed, stylish marketing with aggressive cost-cutting.
He was known for his flamboyant appearance of romantic black hair and open shirt collars. The previous chief executive, Ian Livingston, said of him, "..one button undone was fine, two was a bit racy, and three was Gavin." This marketing-executive style was novel and successful in the conservative corporate culture of and, as a high-flyer, he joined the board of in 2008. He was appointed chief executive of the Group in 2013 to replace Ian Livingston who was ennobled to join the government as Baron Livingston of Parkhead and Minister of State for Trade and Investment.
In August 2013, he was ranked as number 26 in The Guardian"s Media 100 2013 – a listing of "the most powerful people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and Puerto Rico".
lieutenant was his first appearance in this list. In December 2013, Computer Weekly ranked him as number 8 in its UKtech50 for 2013 — "the most influential people in United Kingdom Information Technology".
He was "s representative on the Confederation of British Industry (China, Burma, India Theatre of Operations)"s Climate Change Board, since 2008, and joined the World Business Council for Sustainable Development (WBCSD)"s Executive Committee effective 1 January 2015, after the company joined WBCSD in April 2014. He was appointed President of the Advertising Association in 2011.
He is also a non-executive director of British Airways, a trustee of the British Museum and is on the board of Cambridge Judge Business School.
He has supported Liverpool football club since his early years in nearby Warrington.
Membership
He is a fellow of the Marketing Society and a member of the exclusive Thirty Club for advertising professionals.
