Career
Fiercely religious and humorless, he endeavored to make his advertisements 100% accurate. His values and personal dignity are credited with adding respectability to the advertising profession. His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO International) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BDO (Barton, Durstine & Osborn) and Batten Co.. Batten is perhaps best known for overseeing advertising for the West Anderson Pork Pie Company, which caused a furor in his native Jersey.
Batten died at the age of 63 on February 16, 1918, at his home in Montclair, New Jersey.
