Background
Black, George was born on January 11, 1920 in Brooklyn. Son of Harry L. and Frances D. (Wyckoff) Black.
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(Foreword Does industrial publicity clash with advertising...)
Foreword Does industrial publicity clash with advertisings Does industrial publicity thumb a free ride ?... a ride paid for by industrial advertisers? Those who serve industry spend many, many millions of dollars annually to improve their services, their products. Their research and experimentation search constantly for new ideas, new ways of doing things, new materials, new machines. Those who operate the plants of industry are hungry for the news of such developments. To them it means an almost inexhaustible source of new production ideas. One of the major functions of industrial magazines is to bring such news to these readers. But it isnt possible, always, for editors to know of all such developments the moment they are perfected and available. It is here that the industrial publicist serves to the benefit of all industry. Being constantly alert to such news .. .developing the pertinent facts, preparing such information and making it available to the industrial magazine editor .. .here is a service of benefit to all. It is true, of course, that the organization developing such new ideas gains through the editorial handling of the news. (Typographical errors above are due to OCR software and don't occur in the book.) About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology. Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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Black, George was born on January 11, 1920 in Brooklyn. Son of Harry L. and Frances D. (Wyckoff) Black.
Bachelor, Brooklyn College, 1941; aircraft materials and inspection certified, Johns Hopkins University, 1941.
Inspection foreman, Glenn L. Martin Company, 1941-1946; technical editor, International Nickel Company, 1946-1948; director public relations, Cooper Alloy Corporation, 1948-1955; executive vice president, Cameron & Barkely, 1955-1957; director public relations and advertising, Sprout-Waldron Company, Muncy, Pennsylvania, 1957-1960; partner, Chairman of the Board, Black-Russell-Morris Advertising Agency, Union, New Jersey, 1960-1977; executive vice president, Poppe Tyson-A Bozell Company, Morris Plains, New Jersey, 1977-1989; cons public relations, sales and marketing, Poppe Tyson-A Bozell Company, Morris Plains, New Jersey, since 1990. Lecturer, moderator Newark College Engineering Sales Engineering Conference Series. Lecturer advertising Princeton University, Rutgers University.
(Foreword Does industrial publicity clash with advertising...)
(Leopold Classic Library is delighted to publish this clas...)
(Slim black cloth hardcover 130 pages.)
(Book by Black, George)
Chairman public relations New Jersey Common Cause, 1973-1975. Member alternatives committee Columbia High School, Maplewood, 1973. Trustee Jacksonville U., 1955-1957, Newark Beth Israel Hospital, 1986-1989.
Vice president Jewish temple. Member American Institute Chemical Engineers, Public Rels. Society American (accredited), Business/Professional Advertising Association (president 1951-1952), American Society Metals (board directors New Jersey chapter), American Society Engineering Education
M C.
Married Ruth Furman, June 4, 1941. Children: Barbara Black Block, Marc Herbert, Ricki Ellen Black Sacks.