Background
Brett took over as chairman in 1936 after the death of his father, George Platt Brett, Senior
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George Brett
Edit ProfileCareer
George started with Macmillan in 1913 as a traveling salesman and took over as President of Macmillan in 1931. is best known for having "scored one of publishing"s all-time triumphs by gaining the rights to "Gone With the Wind." The success of Gone with the Wind from 1935-1936 lead to bonuses of 18% to all employees at Macmillan. Additional literary success under were Rachael Filed"s All This and Heaven Too and Katleen Winsor"s Forever Amber. In addition, published notable authors C. South. Lewis and Marianne Moore.
In 1939, promoted a special motion picture edition of Gone with the Wind at the same time the film was being released. was the first to introduce marketing a book and movie at the same time.
This was perhaps the earliest instance in the book publishing industry of the "tie-in," a marketing strategy which involves a mass media commodity appearing simultaneously in several formats that advertise each other. In 1944 fought efforts by the British Publisher Bureau to corner the American market for British publishing houses.
In 1951, bought the United States division from London based Macmillan Publishing. At this time Macmillan was the second largest publisher in the United States Military and Public Service From 1916 to 1919, he served with the United States Army on the Mexican border and then in France during World War I. Serve on missions for the United States State Department in Latin America and postwar Germany.
Memberships Personal life was born in Darien, Connecticut and attended the Salisbury School in his home state and the Collegiate School in New New York was married to Isabel Stevenson Yeomans.
He died in 1984. Chronicles of Barabbas 1884–1934 By George H. Doran The House of Macmillan (1843–1943) by Charles Morgan The Structure of International Publishing in the 1990s By Fred Kobrak, Beth Luey New York Times article "Stefansson a Hero to British Public: George P. back from London with a glowing account of the Young Explorers Success, printed on April 13, 1913 New York Times March 13, 1913 article about book "Book publishing and its present tendencies" New York Times article about Macmillan and George.
Membership
Member of the Players Club.
