Career
Herd began his professional football career in the Scottish Highland Football League with Inverness Thistle Football Club (Now Inverness Caledonian Thistle) whilst undertaking his National Service in the Army at Fort George Barracks, just outside Inverness. Herd transferred from Inverness Thistle into the Scottish Football League with Queen"s Park Football Club in 1956. He turned professional in May 1957 after moving to Clyde Football Club. He later had a spell at Hartlepool United in 1970-1971 before retiring from playing.
After his playing career, he had coaching spells at Newcastle United and Sunderland.
Herd was appointed manager of Dumfries club Queen of the South in May 1980 where he worked with players such Allan Ball, Iain McChesney, George Cloy, Nobby Clark and Jimmy Robertson. He left this position mid way through the following season from which the club went on a promotion winning run.
Herd joined Darlington in a coaching capacity.