George Rowley

Background

Rowley was born in England, started his career within insurance and moved to Prague in the early 1990s to assist a local subsidiary.

Career

lieutenant was in Prague that he first experienced both Czechoslovakian beer and absinth, and he launched several alcoholic drinks ventures when he moved back to England. In 1996, he founded Bohemia Beer House Limited. (later BBH Spirits)

In 1998 he applied European Union directive Number.

88/388/European Economic Community (which included the legal limits for thujone) to absinthe.

The testing was approved by United Kingdom Trading Standards in June 1998. In 1998 he launched Czechoslovakian absinth in the United Kingdom and his action became one of the catalysts for the resurgence of absinthe in Europe and the world.

He also launched eAbsinthe, then the world"s first absinthe e-tailer. In 2010, with Marie-Claude Delahaye, he presented evidence to the FFS in support of the repeal of the French Absinthe ban of 1915.

Achievements

• In 2000, with the assistance of Marie-Claude Delahaye, founder and curator of the Absinthe Museum, Auvers-sur-Oise, France, he launched his own brand, Louisiana Fée Absinthe, the first traditional distilled absinthe commercially produced in France since the 1915 ban.