Background
III, George Stuart Benford, was born on February 17, 1952 in Santa Maria, California, United States. Son of George Stuart Junior and Dorothy Ellen B.
III, George Stuart Benford, was born on February 17, 1952 in Santa Maria, California, United States. Son of George Stuart Junior and Dorothy Ellen B.
Bachelor in English Literature, Swarthmore College, 1974. Master of Business Administration in Operations Research, University Michigan, 1979. Doctor of Philosophy in Business Administration, University Michigan, 1981.
Statistics laboratory counselor University Michigan, Ann Arbor, 1978-1979, teaching fellow, 1979-1981. Assistant professor University Houston, 1981-1986, Conn professor marketing, 1989-1993. Coca-Cola professor marketing University Georgia, Athens, 1994—2009, head marketing & distribution department, 1994—2001.
Visiting associate professor University Pittsburgh, 1987-1988. Member executive committee Faculty Senate, University Houston, 1991-1992. Consultant Federal Trade Commission, Washington, 1992-1993, San Francisco, 1994-1996.
Member American Marketing Association (track chair 1991-1996, vice president for research 1996-1998, president advertising special interest group 1996-2003, academy council 2005), American Academy Advertising (named one of Top 12 Contributors to Advertising 1990, one of Top 10 Contributors to Services Advertising 1997, one of top 5 Contributors to Advertising Literature, Journal of Advertising, 1998, co-chair National Conference, 2001, one of Top Finance Contributors, 2008, named one of 4 Contributors Re-advertising Literature, 2008), Academy Marketing Science (track chair promotion management 1994, track chair electronic commerce 1998), Association Consumer Research (session chair 1990, program committee 1996, 2000, Judge Peabody awards 1996).
Married Marie Bruce (deceased April 25, 2009). Children: George M. IV, Lydia F., Sam S., M. Elizabeth S., L. James G.