Background
Mentha, Gérald was born on June 4, 1921 in Geneva. Son of Camille and Berthe (Gacon) Mentha.
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Gérald Mentha
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Gérald Mentha, Swiss marketing educator. Recipient Universal prize University Geneva, l949, Gustave L. Gérard prize Belgian National Commission Economic Organization, l950. Member Groupement Romand Marketing, Federation Romande Publicité, Club Publicité et Communication, Swiss Club Marketing (honorary president), Society Arts, Association Supporters Geneva Ethnographical Museum.
Education
Lic es science economics, University Geneva, 1943. Literature es science commercials, University Geneva, 1944. Dr es science economics, University Geneva, 1948.
Career
Manager organization SA de Filatures de Schappe, Lucerne, Switzerland, 1946-1952. Administrative manager Guigoz SA, Vuadens, Switzerland, 1952-1961. Private docent University Geneva, 1948-1955, professor marketing, since 1955, dean Faculty Economics and Social Sciences, 1968-1971, head department commercial and industrial economics, 1972-1980.
Vos. professor University Fribourg (Switzerland), l965-7l, University Neuchâtel (Switzerland), l972-80.
Achievements
Membership
Member Groupement Romand Marketing, Federation Romande Publicité, Club Publicité et Communication, Swiss Club Marketing (honorary president), Society Arts, Association Supporters Geneva Ethnographical Museum.
Interests
Connections
Married Alexandra Luxembourg, September l4, l946. L child, Patrice.
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Born
Education
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1943
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1944
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1948
Career
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1946 - 1952
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1952 - 1961
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1968 - 1971