Background
Albaum, Gerald Sherwin was born on November 2, 1933 in Los Angeles, California, United States. Son of Leslie and Edith (Elster) Albaum.
(This book comprehensively covers both international marke...)
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.
http://www.amazon.com/gp/product/0273686348/?tag=2022091-20
(As international trade barriers continue to disappear, mo...)
As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.
http://www.amazon.com/gp/product/0201419645/?tag=2022091-20
(This text has been updated to include ethical concerns, s...)
This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.
http://www.amazon.com/gp/product/0201175711/?tag=2022091-20
( International Marketing and Export Management 7th edit...)
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
http://www.amazon.com/gp/product/0273743880/?tag=2022091-20
Albaum, Gerald Sherwin was born on November 2, 1933 in Los Angeles, California, United States. Son of Leslie and Edith (Elster) Albaum.
Bachelor, University Washington, 1954. Master of Business Administration, University Washington, 1958. Doctor of Philosophy, University Wisconsin, 1962.
Instructor University Wisconsin, Madison, 1960-1962. Assistant professor University Pittsburgh, 1962-1964. Associate professor University Arizona, Tucson, 1964-1967, University Massachusetts, Amherst, 1967-1969.
Visiting associate professor University Hawaii, Honolulu, 1968-1969. Professor University Oregon, Eugene, since 1969. Senior research fellow Industrial Craft ² Institute University Texas, Austin, since 1984.
Visiting professor universities, Denmark, Finland, Turkey, Australia, Canada, New Zealand, Indonesia, Hong Kong.
(International Marketing and Export Management 7th edition...)
( International Marketing and Export Management 7th edit...)
(Albaum, Duerr & Josiassen, International Marketing and Ex...)
(This book is suitable for Undergraduates and Postgraduate...)
(As international trade barriers continue to disappear, mo...)
(This text has been updated to include ethical concerns, s...)
(This book comprehensively covers both international marke...)
(Brand New. In Stock. Will be shipped from US. Excellent C...)
With United States Army, 1954-1956. Fellow Academy of Marketing Science (senior, board directors 1988-1994). Member American Marketing Association, Academy International Business, Society for Consumer Psychology, Association for Consumer Research.
Married Carol Joan Weinstein, October 10, 1954. Children: Marc, Lisa, Daniel.