Background
Tellis, Gerard J. was born on March 27, 1950 in Bombay, India. Came to the United States, 1979. Son of Aloysius Louis and Lucy Tellis.
( Understanding Effective Advertising: How, When, and Why...)
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
http://www.amazon.com/gp/product/0761922539/?tag=2022091-20
(For courses in Advertising Principles. Advertising and Sa...)
For courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.
http://www.amazon.com/gp/product/0321014111/?tag=2022091-20
Tellis, Gerard J. was born on March 27, 1950 in Bombay, India. Came to the United States, 1979. Son of Aloysius Louis and Lucy Tellis.
Bachelor of Science, University Bombay, 1975. PGDBM, Xavier Institute Management, Jamshedpur, India, 1977. Doctor of Philosophy, University Michigan, 1983.
Sales development manager Johnson & Johnson, Bombay, 1977-1979. Associate professor marketing University Iowa, Iowa City, 1983-1988. Professor marketing University Southern California, Los Angeles, 1989-1995, Neely chair in American Enterprise, since 1996.
( Understanding Effective Advertising: How, When, and Why...)
(For courses in Advertising Principles. Advertising and Sa...)
Director coaches American Youth Soccer Association, Hacienda Heights, California, 1996-2002, tournament director, 1998-2002. Member American Marketing Association (Vijay Mahajan award), Institute Operations Research and Management Science (Ama-Berry award 2003), Association Consumer Research.
Married Cheryl Anne Evelyn, March 5, 1980. Children: Neil, Viren, Kethan, Sonia.