Educational public schools, Chicago and Tarpon Springs, Florida.
Salesman, United Publications Corporation, 1911-1913; secretary to comptroller, Chicago Tribune, June 1913; advertising manager, Welch Grape Juice Company, Westfield, New York, 1913-1916; advertising manager, American Sugar Refining Company. New York City, 1916-1919; sucessively representative, partner, executive vice president, director, N.W. Ayers & Son, Inc., Philadelphia, 1919-1952.
Member S.R., Racquet and Tennis Club (New York City), Nassau Club (Princeton, New Jersey), Racquet Club (Philadelphia).
Married Ruby Noblit, June 8, 1911. Children: Gerold M. Junior, Peter III, Sidney Carol.