Background
Lucchini, Gherarda Guastalla was born on July 23, 1937 in Milan, Italy.
Lucchini, Gherarda Guastalla was born on July 23, 1937 in Milan, Italy.
Degree in law, State University, Milan, 1961. Certified marketing, New York University. Certified public relations, New School Social Research, 1962.
Creative director, Oliver Beckman Italiana, Milan, 1969; assistant public relations, United States Trade Center, Milan, 1969; head public relations office, United States Trade Center, Milan, 1972-1975; manager director, Errepidue Scandinavian Airlines System, Milan, 1975-1978; owner, Studio Guastalla Lucchini, Milan, 1978-1980; chair, managing director, Guastalla Lucchini S.R.L., Milan, 1980-1995; chair, managing director, Shandwick Marketing Comm. S.R.L., Milan, since 1995; committee consultant, Shandwick Marketing Comm. S.R.L., Milan, 1997.
Member Public Rels. Institute (president 1990), Italian Public Rels. Association (counselor 1970), European Public Rels. Association.