Background
Kassab, Gilberto was born on August 10, 1960 in São Paulo.
economist engineer politician member of the Chamber of Deputies of Brazil
Kassab, Gilberto was born on August 10, 1960 in São Paulo.
Graduate in Civil Engineering, Polytech. University São Paulo, 1985. Graduate in Economics, University São Paulo, 1986.
His term ended in 2013. A civil engineer and economist, one of the most famous Brazilians of Lebanese descent, Kassab took over from José Serra, after Serra decided to run for governor of São Paulo. 1993-1994: São Paulo City councilman
1995-1998: São Paulo State deputy
1998-2004: Congressman (resigned to run as vice-mayor of São Paulo alongside José Serra)
2004-2006: Vice Mayor of São Paulo
2006-2012: São Paulo Mayor (re-elected on Oct 26th, 2008 for a four-year term (2009-2012))
The advertising industry criticized the city of São Paulo administration for the Cidade Limpa law, which prohibits all forms of external media and visual pollution such as billboards.
Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional. At any rate, support for the initiative from the public continues to be widespread. Mayor Kassab appeared at length in the Morgan Spurlock 2011 documentary The Greatest Movie Ever Sold talking about the decision of the City Council to ban advertising in the city.
He belongs to the Lebanese community of São Paulo, and is a member of the Partido Social Democrático (PSD).
