Background
Urban, Glen L. was born on April 15, 1940 in Wausau, Wisconsin, United States.
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Design and Marketing Of New Products (2nd Edition) PaperbackGlen L. Urban (Author) John R. Hauser (Author)
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Urban, Glen L. was born on April 15, 1940 in Wausau, Wisconsin, United States.
Bachelor of Science in Mechanical Engineering, University of Wisconsin, 1963; Master of Business Administration, University of Wisconsin, 1964; Doctor of Philosophy, Northwestern University, 1966.
Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author He is the Chairman of Sloan"s Massachusetts Institute of Technology Center for Digital Business. Urban is author of Don"t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power (2004), which launched the field of trust-based marketing.
He has also published more than 30 articles on premarket forecasting of new products, test marketing, product line planning, leading-edge users in new product development, and consumer budgeting.
In 2000 he presented the Wroe Alderson Lecture at the Wharton School. Urban founded Experion Systems in 1999 and its PlanPrescriber.com comparison tool, as for-profit business applications based on the principle of Trust-based marketing.
Experion was purchased by eHealth in May 2010. Trained initially in engineering and business—earning a Bachelor of Surgery in mechanical engineering in 1963 and an Master of Business Administration in 1964, both from the University of Wisconsin—Urban went on to earn a Doctor of Philosophy in marketing from the Kellogg School of Management at Northwestern University in 1966.
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Member Institute Management Science, Operations Research Society of America, American Marketing Association (Converse award for Lifetime Achievements in Marketing 1996).