Career
As well as hundreds of other Business to business writing projects since the late 1990s. He has also taught business writing at both Concordia University in Montreal and Simon Fraser University in Vancouver. In his teens, Graham began writing for his CEGEP and university student newspapers.
He worked as Ontario fieldworker for Canadian University Press in 1976, and became full-time editor of the Centennial College student newspaper in 1977.
Since then, Graham has worked as a technical writer, freelance magazine writer, marketing executive, and independent copywriter. Graham is widely acknowledged as an expert in white papers.
He has been described as “the reigning guru of white papers” by author Peter Bowerman and as "the leading expert in that field" by Canadian business writer Steve Slaunwhite Graham has written white papers for Fortune 500 companies including Google, Oracle and Verizon as well as many others, and taught marketing writing at firms including Cisco, Ericsson and Sprint. In 2013, Graham wrote a book, White Papers Foreign Dummies, which Amazon reviewers have called, “a must-read… an invaluable resource… a real treasure… terrific… outstanding… the best book of its kind… required reading… excellent in every way.”
In his book and on his blog, Graham has expressed original views on the three most common types of white papers, what constitutes a white paper, and his observation that white papers have become shorter and more colorful over the past 15 years.
He believes that white papers will continue to evolve, but their essential goals—to help a business person understand an issue, solve a problem, or make a decision—will continue to be fundamental to Business to business content marketing for many years to come.