Education
She has served on adjunct faculty teaching entrepreneurial marketing in the Master of Business Administration program at Kenan–Flagler Business School and in an international Master of Business Administration program at Fudan University in Shanghai, a joint venture with Massachusetts Institute of Technology Sloan School. Ueng graduated from Massachusetts Institute of Technology in 1987 with a degree in management science from the Sloan School. She was granted deferred admittance to Harvard Business School where she received her Master of Business Administration in 1991.
Career
In 2003, Ueng founded Savvy Marketing Group, later rebranded to Savvy Growth. The firm’s services include management consulting, executive coaching, motivational speaking. She served on management teams for several entrepreneurial technology companies that produced more than $1 billion of value for investors.
Fortune 500
Ueng worked in management consulting for Bain & Company and then corporate development for Sports Illustrated and Time Asia.
She developed an interest in journalism and co-founded the New Asian Times. After business school, she worked in consumer packaged goods brand management at General Mills and then Clorox.
Entrepreneurship
She joined the management team of the Minnesota Educational Computing Corporation (MECC) shortly after their IPO. MECC was acquired by Softkey International and merged with The Learning Company. Ueng then served as director of business development for Interactive Magic before joining OpenSite.
One of her most notable success stories as vice president of marketing was building the team that developed the brand that resulted in an acquisition by Siebel Systems at a large multiple.
She then served as the marketing executive for Togethersoft (sold to Borland) and SmartPath (sold to DoubleClick). Ueng literally went downhill when she turned 40 in a storied cycling accident. As she worked hard to get back “in the saddle” to help her clients, Ueng saw in a new light how adversity makes entrepreneurs stronger.
She has published and been asked to speak on the correlation between successful entrepreneurs and endurance athletes as well as summit ascenders.
A popularly requested motivational speaking topic is "Downhill at 40: On Obstacles and Entrepreneurship”. An inspiration to many, Ueng was named by Audrey Magazine as one of their eight 2013 Asian-American Women of Influence.
Following the tenth anniversary of her cycling accident, Ueng is working on a book on ascending the “summit" and the spirit of the successful entrepreneur.
