Grant McCracken

Education

University of Chicago.

Career

He holds a Doctor of Philosophy in anthropology from the University of Chicago is a senior lecturer at Harvard Business School and is a research affiliate at Massachusetts Institute of Technology. He has been a consultant for many corporations, including the Coca-Cola Company, International Business Machines Corporation, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.

Achievements

• He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and is a member of Convergence Culture Consortium at Massachusetts Institute of Technology.

Works

More photos

• book

  • Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities CULTURE AND CONSUMPTION: NEW APPROACHES TO THE SYMBOLIC CHARACTER OF CONSUMER GOODS AND ACTIVITIES By McCracken, Grant David ( Author )Nov-22-1990 Pape

    (Culture and Consumption: New Approaches to the Symbolic C...)

  • Culture and Consumption II: Markets, Meaning, and Brand Management By ( Author ) Jul-2005 Paperback
  • Grant David McCracken: Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace (Hardcover); 2006 Edition
  • Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) by Grant David McCracken (2005-07-22)
  • Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) by Grant David McCracken (1990-11-22)
  • Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken (2009-12-01)
  • Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace by Grant David McCracken (2006-08-16)