Career
He was the Count of Blois from about 830 and, at the time of his death in battle, was Louis's constable. In 834, the emperor's son, Lothair rebelled, supported by Count Lambert I of Nantes and Matfrid, the former Count of Orléans. The emperor sent an army against them under the leadership of William and Odo.
A battle took place in the Touraine after Whitsunday (25 May), at which both William and Odo died, along with several other notables: a certain Count Fulbert, Count Guy of Maine and Abbot Theoto of Saint-Martin, the imperial archchancellor. The historian Adrevald of Fleury referred to these men as "leaders of war" (ductores belli). Although William is also named in the Annales Bertiniani and the Vita Hludovici, he is not mentioned by Nithard in his account of the battle.