Background
Gulderen was born on 8 August in 1954 in Kırklareli, Turkey. The daughter of Hikmet and Melahat Kosar and sister of Salih Kosar
Strategic Planning & Communications Consultant
Gulderen was born on 8 August in 1954 in Kırklareli, Turkey. The daughter of Hikmet and Melahat Kosar and sister of Salih Kosar
A.U. Faculty of Literature, English Language and Linguistics
E.U Faculty of Economics, Administrative Sciences
Egean Chapter Advertising Manager, Regional Management Director - HÜRRİYET Daily Newspaper (1974 -1980). Advertising Director, YENİ ASIR Daily Newspaper (1980-1981). Media Director, Rota Advertising Agency Limited, Istanbul, Turkey, (1981-1982). Advertising and Public Relations Director Cumhuriyet Daily Newspaper (1982-1987); Advertising Director Web Dailies Group, (1987-1990). Advertising Public Relations Coordinator Asil Nadir Press Group (1990-1991); Founder & Shareholder Metropol Communications Limited, (1991-1992). Founder partner & Chief Executive Officer Capital Public Relations Limited (1991-1997). Founder, Chief Executive Officer Pronto Public Relations Limited (1997 -2006). Consultant (Individual) Pronto Consultancy since 2006.
Author: Marketing Communications Planning. Public Relations in Turkey, Case Studies in Public Relations & Community of Interest Groups Relations Management.
As a press person realized the “ projects” ;
First “regional supplement” at Turkey for Hürriyet Daily Newspaper / EGE
Advertising & Printing Organization Management as to be Hurriyet Regional
Administrative Representation.
Create “regional advertisements perception” at advertiser
environment to be an regional economic arguments.
Control and management of “cost effectiveness of
expenditures”.
Hastech Network Print Transformation of Classified & Commercialize Ads
and billing systems organization on behalf of Yeni Asır Daily
Computerize the advertising sections of newspaper..(1980)
Commercial Classified Ads .
Create “Commercial Advertising Potential” with the “democratic
advertisers” for CUMHURİYET daily
Reputation & Perception Management
Create new Advertisers according to the “reader profile”
Computerize the advertising section of newspaper.
Highly İncreasement “Advertising potential and incomes”.
Reorganized press group “ space selling policies” according to
publication’s reader profile. Segmentation of advertising potential
environment for different type publications on behalf of Web Ofset
Group” Reputation & Perception Management
Highly İncreasement advertising potential and incomes..
Market Segmentation and Coordination related with advertising
Potential of Turkey on behalf of Asil Nadir Press Group
Web Ofset (Daily & Economicly Commercilaized)
Gelişim Publications (Magazines for women, men,
youth, political) Güneş Daily Newspaper Group..(Political publications)
Foreign Mediums Representation at Metropol Communications Services
First innovation to Turkey of CNN International as advertsing
representation and corporate relations. FORBES; Figaro Group; Ashai
Shimbum, Corriera Della Sera, El Pais, Frankfurther Allgemaine
Al Ahram Groups and high level worldwide mediums related with
privatization programs of Turkey during the Mr. Turgut Ozal’s Prime Ministry period.
As the founder and CEO of Capitol & PRONTO ; As Head of the
management team in addition to my proven track in strategic planning
and crisis management, through well-established contacts in the sector,
especially with media, governments and community of interest groups.
Unilever & Lever Products -12 years
-Member of the crisis & lobbying committee of Unilever
Turkey. (1991-1996)
Lobbying efforts for the "cold distribution" and
Ministry of Health relations.
(1991 – 2003)
DHL Worldwide Express – 12 years
National Marketing Communications Planning, Lobbying&
Crisis Management..
( mid of 1991 – 2003)
Microsoft – 5 years
International Marketing Communications Plans adaptation
& implementation, distribution channels efforts, government
relations planning and Business Software Alliance issue
management plans.
(1991 – 1996)
Cisco Systems – 3 years
Company Launch, national marketing
communications planning & implementation,
distribution channels efforts, government relations.
(1996 – 1999)
Pfizer - 12 years
New generation medicines launch efforts. International
marketing plan's national adaptations, crisis
management, generic medicines, and patent issiue
(OTC) asistancy directly to general manager.
(1992 – 2004)
Amoco Corporation /AIOC - 15 years
Baku-Tiblisi -Ceyhan and Shahdeniz Natural Gas
Pipeline issiues.
Government & Turkish Business Society relations.
Media Relations Strategies, & Caucocos Countries’
Relations
(1990 – 2006)
IBM Turk - 5 years
E-commerce & E -Business & E-Learning &
E-Sourcing & E- Government (On demand business),
BI innovation issiue management campaigns ,
Linux, SMB, Software & Hardware divisions, Global
Services marketing communications plans and
implementation. Crisis Management.
(2000 – end of 2006)
Accor Services- 5 years
Corporate & Products all marketing communications
plans and implementation. Crisis management.
(2000 – end of 2005)
Sun Microsystems- 7 years
Company Launch to Turkey. Corporate & products
marketing communications efforts, government
relations, distribution channel development issiues.
(1996 – end of 2003)
Andersen Consulting & Accenture – 4 years
Andersen Consulting's crisis management
application. New development company launch of
Accenture. Marketing plan preparement (national),
implementation. Government& Business Society
relations management.
(2000 – 2004)
Europay İnternational - 8 years
MasterCard brand identity perception management.
Payment Systems perception management.
(1996 – 2004)
Mc Donalds - 4 years
Marketing Communications, Special Events,
Franchise Relations.
( 1996 – 2000)
Pepsi Foods – 3 years
Music marketing (Doritos Panço Tarkan Concerts'
idea and concept creation and implementation).
New products launches.
(1992 – 1995)
İlham Aliyev – Project…
President of Azerbaycan Election's observers and
international media relations strategy planning &
management
PERSONEL ASSETS Strategic thinking & planning & implementation
Relations management (opinion leaders&governments)
Lobbying strategies
Entrepreneur skills
Highly technology friendship.
High level experience of International finance and
investment environment
LANGUAGES Turkish – native
English – fluent
German – moderate
Believeness only GOD...
Social Democrat
